In such a scenario to stay ahead in the long race, developing an effective eCommerce growth strategy is important, and it should be aligned with customer preferences and their buying behavior. Your eCommerce business strategy must combine the latest technologies such as AI, innovation, adaptability, and practical planning.
Sound complicated? Don’t worry. If you want to know how to expand the online business then you are at the right place. Here today I will discuss, what an eCommerce growth strategy is, why it’s important, and the best 10 ways to get it right.
So, keep reading this space to know more!
An eCommerce business strategy is a set of comprehensive strategies and activities that outlines how an eCommerce business can achieve its goals: selling products online, eventually growing its business, and staying ahead of others in the digital marketplace. This strategy covers different aspects of the eCommerce business operations including customer support, sales, marketing, technology, logistics, etc.
The goal of an eCommerce business strategy is to maximize revenue, profitability, and market share while delivering value to customers and maintaining operational efficiency. It involves analyzing market trends, understanding customer needs and preferences, identifying growth opportunities, and developing actionable plans to capitalize on those opportunities effectively.
Having a road map is always helpful for making your business successful. Here is not an exception. Having a clear growth strategy for your eCommerce business helps you to have a clear vision of how to proceed further. Its benefits include:
An eCommerce business development strategy works as a blueprint for new product launches, upgrades, campaigns or even targeting a new customer segment. You can get new customers as well as turn one-time clients into loyal ones.
Your eCommerce strategy covers everything from marketing and customer service to sales. It gives you an idea about website traffic or even monthly revenue. You get the info about why website visitors are dropping and how to get back on track. In short, it helps you to have a stable company with happy and satisfied team members.
As a part of the eCommerce growth strategy, you need to do competitor research to understand what extra they are offering and how you can improve your product offerings to stay ahead of the competition. With research, you can create your unique value proposition and offer your customers what exactly they want.
Your business growth strategy helps you to save costs on different segments. It enables you to optimize tech stack, inventory management, supply chain procedures, costings, and productivity to serve customers in a better way.
Improving your online store can be tough if you’re not sure what’s going well and what’s not. But with eCommerce growth tactics, you can see data about your target audience, their buying behavior, and preferences. This info helps you figure out what needs fixing so you can make your online store better.
In an online business, you aim to make money. A well-thought-out structured growth plan helps to pinpoint inefficiencies and provides exceptional online shopping experience and top-notch customer service that increases sales conversions.
Studies indicate that it costs more money to get a new customer than to keep one you already have. Having an eCommerce plan helps turn one-time buyers into regular customers who pick your brand among other options.
You can properly strategize in such a way that new customers land on your eCommerce website and purchase from you. Just like retaining old customers, it helps to gain new ones also.
Building a successful eCommerce growth strategy requires careful planning and consideration of various factors. Here are some key things to keep in mind before you start creating one.
A mission statement is like a company’s heart—it shows what it believes in, why it exists, and what it promises to do. Making one can steer your business choices in the right direction and can also help tell people about your business in a good way. People prefer to buy from companies they believe in, even if it costs a bit more.
Decide first what is the objective of your eCommerce brand. Understanding what you want to achieve in one, ten, or even 20 years will help you to develop the right roadmap for your business.
Instead of focusing on short-term goals, look broad. Otherwise, you may miss out on big investment plans that can be beneficial for you in the long run.
If you don’t know who are your target customers and have not segmented the target market, you are in trouble. Because they are the ones who are going to buy your products and for them only you have developed your product offerings.
Pause before jumping into creating a growth plan. Understand the needs, pain points, preferences, and buying patterns of your target customers. Once you get all that data, develop a solid eCommerce business strategy based on that.
Once you know who buys from you, you can go even further to figure out what they need and like. There are many tools and techniques to do this such as by looking at numbers on Google Analytics or just by asking them questions in a survey. This will help you understand your customers better, so you can make smarter decisions for your online store.
You need to visualize the buyer’s journey from beginning to end. This will help you to make changes if required to streamline the whole process and make it a smooth journey for your customers.
One way to do it is by creating a flow chart detailing the marketing funnel where all the necessary steps are added that a customer needs to take in the journey- starting from knowing about your brand to becoming your repeated customer. It has to be specific and detailed to understand all major interactions that will happen between your brand and the buyers.
Customers have their preferred mode of communication. It can be email, phone, live chat, chatbot, or maybe social media channels. To serve them better you have to be available on each of these platforms and manage all the interactions efficiently. You also need to be careful that the messaging is consistent everywhere otherwise it may create confusion.
So, taking the omnichannel approach is important if you want your eCommerce brand to do well in the competition.
It’s been nearly 4 years since the onset of COVID-19. Most of the companies have successfully partially shifted to online for catering to the high customer demands. To make this transition sustainable, you need to manage many important aspects carefully like the proper technology, infrastructure, right team recruitment, shipping, and billing.
To make things perfect, and stand strong in the huge competition you need to develop a strong eCommerce growth strategy. Here are the 10 important tactics for your kind consideration. These techniques will help you boost interaction, and improve conversion rates, and business growth.
The shopping experience has to be seamless and delightful. Customers should feel good while browsing your online store. So choose a good eCommerce platform, and make your website easy to access, user-friendly, and visually appealing. Also remember to optimize it for both desktop, tab, and mobile.
How can you do it? Here are some tips for you!
The multichannel approach is super important nowadays. Besides your website, think about selling on social media and other online marketplaces. This helps you reach more people. When you sell in these different places, make sure your brand looks the same everywhere. This helps you to gain customer trust.
Here’s how to do it:
Yes, you can say data is the most important thing to consider in your eCommerce growth tactics. It gives you detailed insights into customer demographics, buying behavior, and preferences so that you can personalize your offerings. Not only that, detailed analytics helps you to tweak your sales, and marketing strategies, and optimize inventory management for better results.
Pro Tips:
Customers need instant assistance with their queries. Providing exceptional customer support has to be in your growth strategy if you want your online business to go long. Apart from traditional phone and email support, offer real-time assistance through live chat and AI chatbot.
Live chat tools for your eCommerce business offer instant assistance to your customers on the web, mobile, and other social media platforms. It lets your agents monitor customers in real time and proactively engage with them to offer assistance before they ask for it.
AI-powered eCommerce chatbots are great options when you want to automate different business operations including customer service. It can handle multiple customer interactions simultaneously 24/7 even after your business hours.
How to choose the best live chat solution for your business? Here’s one checklist for you!
To increase sales conversions, you need to optimize your eCommerce website. It helps to bring in more and more visitors and gives you a great opportunity to turn them into paying customers. Suppose you are getting 50,000 visitors to your website from Facebook, but the website takes too much time to load. In that case, you are going to lose many of them. Such kind of bad experience will make you lose lots of prospects no matter how much you invest in other marketing and sales campaigns.
How to optimize the website? Here are some tips for you!
Search Engine Optimization (SEO) helps you to get a higher rank in the search results when users type keywords (different phrases that they search to get details) related to your business. Getting a higher rank there gives you more and more visitors to your online store.
Let me give you one example here. Suppose you have an eCommerce website for designer clothes and accessories. One special segment in your collection is vintage hats and you want more and more people coming to that specific page.
So, with SEO you need to optimize the page using the keyword ‘vintage hats’ so that when people type with that keyword, your page will come in the top results and customers visit that page to know more about it and finally buy that product.
I have some SEO tips for you!
We all get thousands of emails every day so do your target customers. But do we open all of them? Not exactly. You need to make them open yours. How? Through attractive subject lines and email content. So, write catchy headlines, and add high-quality pictures, useful content, and social proofs in a beautiful template. Also, you need to have an email sequence that should be sent to customers at various stages of their buying journey to get the maximum results.
Pro Tips:
Arranging a loyalty program is one of the best marketing strategies for eCommerce businesses. It always helps you to retain more and more customers. It’s a great idea to reward your customers for their repeat purchases. it makes them feel valued and motivated to do more business with you. The rewards can be anything from bonuses, and free samples to exclusive deals.
An excellent example is makeup brand Sephora’s ‘Beauty Pass’. They have a loyalty system where customers get better rewards as they spend more money.
Some loyalty program ideas:
Nearly 82% of people use social media platforms for online shopping so always be available where your customers are. Your social media presence will help you to reach more prospects, increase brand awareness, and boost sales conversions. Apart from that, the more you interact with them on diverse platforms the more you will get to know about their likes, dislikes, and buying behavior. It’s a great way to develop a long-lasting relationship with them. It helps you to retain your existing customers as well as attract new ones.
Many brands use social media for brand awareness and sales. Milk Bar is one such example. Before COVID-19, Milk Bar, a bakery chain in the U.S, made most of its money (75%) from its stores. They also got 25% from online sales. But when COVID-19 came, they could lose most of their money. To prevent this, its founder Christina Tosi, started using Instagram to advertise.
Now, Milk Bar’s Instagram has 870K followers. They also bring many visitors to their online store through social media.
Well, influencer marketing is a trending concept nowadays. What is that? Individuals who have a significant following and influence on social media platforms promote your brand. These people, known as influencers, promote your products or services to their audience, leveraging their credibility and reach to drive engagement, traffic, and sales for your brand. Influencer marketing often involves partnerships between brands and influencers, where the influencer creates content featuring the brand’s products or services and shares it with their followers.
Teaming up with such popular people in your field can help your online business grow a lot.
Here’s how to do it:
To retain customers, increase engagement, and improve sales conversion, you need to offer excellent customer support. This is one of the most important aspects of your eCommerce growth strategy. REVE Chat can be the perfect fit for you here.
REVE Chat serves as your comprehensive hub for all customer service needs. As an omnichannel AI-powered customer service software, it facilitates instant support across your website, mobile apps, and various social media platforms including Facebook, Viber, Instagram, Telegram, and WhatsApp.
This platform allows you to monitor visitors on the web or mobile apps in real time along with insights into their browsing patterns and current page views. Leveraging this data, you can personalize your communication and proactively engage with users, providing instant assistance even before they express a need.
Moreover, REVE Chat offers a smart AI chatbot capable of automating numerous business operations, including customer service. This ensures round-the-clock customer assistance, even beyond regular business hours or during peak support agent activity.
With advanced features like co-browsing, voice/video chat capabilities, a ticketing system, canned responses, and detailed reports, REVE Chat empowers businesses to elevate their customer support experience.
Curious to experience its benefits? Sign Up for a 14-day free trial today and witness firsthand how REVE Chat can revolutionize your customer service approach.
]]>According to a recent study, AI-powered personalization can lead to a 15% increase in online revenue. In comparison, 80% of businesses implementing AI in their customer service have witnessed a notable boost in customer satisfaction levels.
In this article, we will explore the key ways in which AI is redefining the eCommerce experience, enhancing customer satisfaction, and driving business growth
From the inception of online commerce, AI has played a significant role in shaping the eCommerce landscape. However, its influence has significantly expanded in recent years, reshaping the entire eCommerce landscape.
During the 1990s, platforms like Amazon led the way by implementing recommendation engines, marking the start of personalization initiatives, and basic fraud detection techniques.
By the early 2000s, AI-powered search algorithms and dynamic pricing mechanisms emerged. They enhanced user experiences and optimized pricing strategies. The mid-2000s witnessed the integration of social media data analysis and the advent of basic chatbots for customer support.
As the late 2000s and 2010s unfolded, advancements in machine learning algorithms reinforced significant progress in personalization, recommendation accuracy, and fraud detection. More technologies like Voice assistants, image recognition technology, and visual search capabilities became widespread. These newly emerged technologies revolutionized how users interacted with eCommerce platforms.
At present, deep learning algorithms have taken AI to new heights. It enabled more powerful virtual assistants, immersive AR/VR shopping experiences, and optimized logistics and fulfillment processes. However, ethical considerations surrounding data privacy, algorithmic bias, and job displacement have prompted discussions about responsible AI development.
Moving forward, it is expected that AI will have many more astonishing advancements facilitating seamless integration with emerging technologies like blockchain and IoT. eCommerce sectors are yet to experience some massive changes.
If you are running an eCommerce and have not decided which Artificial Intelligence to leverage from, this list is for you. It will also guide you on how to use AI in eCommerce. Now, let’s look at 10 AI use cases in e-commerce.
1. Personalized Shopping Experiences
2. Chatbots and Virtual Assistants
3. Voice Search and Voice Commerce
4. Image Recognition and Visual Search
5. Dynamic Pricing AI in eCommerce
6. Demand Forecasting and Inventory Management
7. Fraud Detection and Prevention AI
8. Product Recommendations and Cross-selling
9. Content Creation and Marketing
10. Logistics and Fulfillment AI
E-commerce customers frequently spend hours browsing to find products they desire, sometimes even without a clear plan to make a purchase, instead exploring options as they come across them. AI-enhanced personalized shopping experience brings the best recommendations of products for unique users.
AI gathers information about you from various sources like purchase history, browsing behavior, search queries, social media activity, and even demographics. Then, the powerful algorithms analyze this data to identify your preferences, interests, and buying patterns. Based on the analysis, AI predicts what you might like and need in the future.
Chatbots and virtual assistants (VAs) powered by AI in eCommerce improve customer experience by offering round-the-clock support, answering questions, and reducing the tasks of human agents.
Chatbots and VAs can answer common questions about products, orders, and returns. They can also suggest relevant products and offers based on user interactions and purchase history. Users can get real-time updates on their orders and delivery status. Some of the leading platforms providing customer engagement support for eCommerce are REVE Chat, Intercom, Zendesk, Service Bell, Tidio, Drift, etc.
The rise of voice assistants like Alexa and Google Assistant has opened a new frontier in eCommerce. You can use voice commands to search for products online through smart speakers or smartphones. AI like NLP chatbots help understand natural language and translate it into relevant search queries.
When you speak, your voice assistant uses AI-powered speech-to-text conversion to understand your words. The AI analyzes the meaning and intent behind your words, even in casual speech. AI algorithms search for relevant products within the eCommerce platform based on your query.
It refers to technologies that enable computers to identify and analyze visual content, such as images or videos, and perform tasks based on the extracted information.
Image recognition involves the use of computer vision algorithms to identify objects or patterns within images. This technology allows you to search for products online by uploading an image or taking a picture instead of using text queries.
It uses artificial intelligence (AI) and machine learning algorithms (MLAs) to automatically adjust product prices in real-time. The price is changed based on various factors like market demand, competitor pricing, customer behavior, inventory levels, and even weather patterns.
In this approach, AI gathers data from various sources, including internal sales data, competitor pricing information, market trends, etc. Then, the collected data is analyzed to identify patterns and relationships that influence customer behavior and pricing.
Based on the analysis, AI determines the optimal price point. Prices are then automatically adjusted in real-time.
Utilizing AI to predict future customer demand for online products is demand forecasting. It goes beyond traditional methods by incorporating dynamic factors like social media trends, weather patterns, and competitor insights.
Inventory management AI is employed to automate and optimize inventory management processes like order fulfillment, stock level monitoring, and demand-driven purchasing.
Data privacy and security are crucial concerns. Businesses must ensure transparent data handling practices and comply with relevant regulations.
Fraud detection and prevention AI analyzes data and automatically identifies potentially fraudulent activities in real-time within e-commerce transactions. This goes beyond traditional rule-based systems by offering dynamic and adaptable protection from emerging fraud tactics.
AI uses artificial intelligence and machine learning algorithms to personalize product suggestions and identify opportunities for complementary product purchases within an e-commerce environment. This model too works like other generative AI in eCommerce. It learns from the collected information and recommends dynamically adjusted personalized recommendations for each user.
However, before utilizing the AI, you should note that overly aggressive cross-selling can backfire. Recommendations should be relevant and add value to the user’s experience.
Artificial Intelligence (AI) has significantly contributed to the content creation and marketing industry. eCommerce sectors heavily rely on content marketing from product description writing to promoting daily social media posts. With the emergence of AI technologies like ChatGPT, Google Bard, and many more content marketing assisting platforms, marketers successfully replaced many monotonous jobs.
Logistics and fulfillment AI is still developing, with advancements in warehouse automation and autonomous delivery vehicles on the horizon.
This AI helps online stores work better. It uses smart technology to improve how products are delivered. It handles things like keeping track of items in stock and organizing the warehouse. It also finds the best routes for deliveries.
The sector of eCommerce uses AI in many forms as we have discussed above. Through AI-driven solutions such as personalized recommendations, efficient customer service chatbots, and predictive analytics, eCommerce businesses can offer tailored experiences that enhance customer satisfaction. As AI technologies continue to advance, the potential for innovation in eCommerce is limitless. Thus, embracing AI is no longer a choice but a necessity for eCommerce businesses looking to remain competitive in the digital marketplace.
]]>AOV is a handy metric to keep an eye on as your business grows. Typically, it’s one of the first numbers that business owners look to enhance to boost revenue and optimize their return on advertising investment. The idea is simple: if you can encourage customers to spend more money per order, your overall earnings will increase, right?
Hold on a second. Like many important metrics, AOV has its limitations. In the following discussion, we’ll explore how to approach your AOV and uncover strategies for increasing it. These methods not only lead to higher revenue but also contribute to increased profitability.
Average Order Value (AOV) is the cool tool that tells you how much money, on average, people splash out each time they shop on a website or in an online store. It’s like a spending report card for a specific time frame.
Picture this: If your store rakes in $3,000 from 100 orders, your Average Order Value (AOV) is $30. That means, on average, each customer shells out $30 when they hit the ‘buy’ button.
AOV isn’t just a big picture thing; you can zoom in on specific products or services, channels, or geographic regions. Companies use it to spy on customer habits, see which sales tricks work, and figure out how to make more money.
Take a peek at it over time too! Compare this year’s AOV with the last or see how different ads or sales pitches mess with the AOV. By grasping the process of calculating AOV and identifying the factors that sway it, businesses can make moves to boost their average order value and enhance their overall profits.
The Average Order Value (AOV) is a simple way to figure out how much, on average, customers are spending per order. You can find it by dividing the total revenue for a specific period by the total number of orders during that time.
Here’s the math behind it:
Remember, AOV is all about the revenue per order, not per customer. So, if your monthly revenue is $4,000 from 100 orders, that means each order, on average, is worth $40 that month.
But be cautious! Sometimes, a few big orders or very small ones can make the AOV look different from what you might expect. To get a more accurate picture, it’s smart to dig deeper into the data. You can check for any extreme values that might be pulling the average in one direction or another. Segmenting the data can also help you understand better what’s influencing the AOV calculation.
Now that you’ve got the basics of AOV, let’s explore it a bit more!
You might be wondering why we’ve chosen to focus on average order value in this blog.
Why is the AOV so important?
To put it simply, a higher AOV means you can generate more revenue from the same number of customers. This allows you to increase your earnings without having to ramp up your spending on marketing and sales. Optimizing AOV provides marketers with an additional strategy to fuel business growth. Now, let’s look into some of its major benefits!
A rise in average order value leads to increased revenue and profit for your business. When each order contributes more to your earnings, your overall business performance improves. Observing a positive change in average order value enables you to channel additional funds into expanding your business while also boosting your earnings.
Imagine you invest $30 in marketing, but your average order is only $60. After accounting for product costs and taxes, there’s not much left in your pocket. However, when you witness a positive shift in average order value, your marketing spend becomes more profitable. That’s why it’s so crucial.
Customers who exhibit a pattern of higher spending are likely to remain loyal over an extended period. Their cumulative contributions, through repeated purchases with elevated order values, result in a higher total lifetime value for your business. This increased lifetime value encompasses not only the immediate transactional gains but also factors in potential future transactions, customer referrals, and brand advocacy.
Suppose you have actual stock for a physical store or an online shop (not for drop shippers, though), using a smart average order value strategy can help you sell more items. By tweaking things to increase your AOV, you can sell a greater quantity of the products you have in stock.
So far, we’ve seen how AOV can seriously boost your profits. But here’s the burning question we haven’t tackled yet: “How do you get your customers to keep coming back and spending more or in simple terms, how to increase average order value?”
Well, that’s exactly what we’re going to explore today. There are a bunch of strategies to make this magic happen, so don’t go anywhere – keep reading to find out more!
Here the trick is all about popping some product suggestions onto your product page. But here’s the twist: instead of just throwing out other popular stuff from your store, go the extra mile. Pick out items that go perfectly with what’s already in the user’s cart – like accessories or add-ons. Think of a matching purse for a dress or artificial flowers for a vase. It’s all about making those extras look like a match made in shopping heaven!
Now, let’s check out an example from Amazon. I chose a flower vase and tossed it into my cart. Right away, Amazon jumped in with suggestions for related items, like pebbles and dried flowers that I could grab along with the vase. It’s a neat demonstration of cross-selling in action and one of the great ways to increase AOV.
Pro Tips:
It is the practice of offering related products or services together as a package deal. Instead of selling items individually, businesses create bundles by combining multiple products that complement each other or meet specific customer needs. The aim is to encourage customers to purchase more items at once, thus increasing the overall order value.
For example, a technology store might offer a bundle consisting of a laptop, a laptop bag, and antivirus software at a slightly discounted price compared to purchasing each item separately.
Here’s another example! Take a look at this bundled offering from Bones Coffee (you’ll find bundles conveniently located at the top of the navigation bar). They’ve cleverly combined various coffee blends with a mug, seamlessly incorporating both cross-selling and upselling elements.
Pro Tips:
Ever heard of upselling? It’s when you suggest to customers a fancier version of the product they’re eyeing. Picture this: someone’s checking out a simple laptop bag, and you swoop in with an upsell, presenting a pricier option that’s top-notch, maybe made with premium materials, a limited edition, or even customizable. It’s all about giving them that extra something special!
You can also ask if the customer wants to buy 2 packs instead of one pack at a discounted price. In the case of shower gel, Kopari is suggesting that the customer buy two packs instead of just one and get the deal at a discounted price.
Pro Tips:
The bulk buying option is a great concept to follow for an increase in Average Order Value (AOV). It involves encouraging customers to purchase a larger quantity of a product by offering them a discounted rate. Essentially, it’s a strategy where customers can buy in bulk, receiving a better per-unit price compared to buying individual items.
Implementing a bulk buying option in your AOV strategy can appeal to customers who are looking for value and are willing to purchase larger quantities to get a better deal. It not only increases the average order value but also provides customers with an attractive incentive to buy more.
Blue Apron is a meal kit subscription service that simplifies the home-cooking experience by delivering pre-portioned ingredients and step-by-step recipes directly to customers’ doors. In the context of bulk buying, Blue Apron encourages customers to subscribe to a larger number of meals per week, offering discounts on the per-serving costs. This means that when customers choose to receive a higher quantity of meal kits in their subscription, the cost per serving decreases, providing an economic incentive for customers to opt for a more extensive and frequent culinary experience.
Pro Tips:
These are low-cost items or accessories that customers can easily include in their purchases to enhance their overall shopping experience. These items are usually complementary to the main product or serve as small, convenient additions. The goal is to encourage customers to spend a little more by offering them value-added options.
For example, a customer purchasing a smartphone might be offered small add-ons like a protective phone case, screen protector, or a portable charger at checkout. For a customer purchasing a blender, small add-ons could include extra blender cups, specialized blades, or a recipe book.
Sephora is a renowned beauty and cosmetics retailer, widely recognized for its extensive range of skincare and makeup products. In the context of enhancing Average Order Value (AOV), Sephora employs a strategy where, during the process of purchasing a primary beauty product, customers are encouraged to consider small add-ons.
These additions are designed to complement the main purchase and often include options such as travel-sized versions of skincare essentials, makeup applicators, or sample-sized fragrances.
Pro Tips:
Think of live chat as your online shopping buddy and one of the great ways to increase AOV. Instead of picturing people in an office wearing headsets, imagine friendly support folks ready to help you out. Nowadays, online stores using live chat tend to sell 10% to 15% more per shopping cart, according to Forrester. It’s like having a helpful friend right there while you shop!
Imagine this: Live chat is like having a superhero for your customers. It swoops in to answer their burning questions right away, boosting the chances of making a sale and preventing items from being left behind. Picture it as the sidekick for your most eager buyers—those who are all set to browse or buy but just need a little nudge with some answers to confidently press that Buy button.
Running an online business is like sending buyers on a bit of a quest—they need to discover and buy products without physically seeing them. Sure, product reviews and testimonials help, but when it’s crunch time, live chat steps in to seal the deal. And here’s the magic: by offering a quick way for buyers to chat with you instantly, you’re not just making a sale; you’re sparking a conversation that can lead to more repeat sales. It’s like turning customers into friends who keep coming back for more!
You’ve got plenty of live chat choices out there, but here’s a standout: REVE Chat. It’s an AI-powered omnichannel customer support software, that allows you to provide instant help on your website, mobile app, and various social media platforms. Eager to explore its unique features hands-on? Go ahead and SIGN UP today!
A significant portion, 71% to be precise, of consumers consider loyalty programs to be an important aspect of their connections with brands.
If you haven’t tried it yet, we suggest beginning with an easy-to-manage loyalty program. It’s a win-win! Your customers will appreciate it, and in return, you’ll see a boost in spending from those who use loyalty points for purchases. When setting up a loyalty program, make sure the rewards make sense for your brand. Your points and tiers should be tempting enough for customers without hurting your profits. Keep it sweet for them and smart for you!
Claire’s, the cool accessory store for teens, just kicked off an awesome loyalty program! If you’re a Claire’s loyalty member who signed up for emails, you’re in for a treat. Buy a piercing starter kit in-store, share your email at checkout, and voilà! You get a free pair of earrings every month for a whole year. Sweet deal, right?
Pro Tips:
This is one of the great ways to increase AOV. Free shipping limits a strategic pricing and promotion approach used by businesses. This involves setting a minimum order value that customers need to reach to qualify for free shipping on their purchases. This threshold is established to encourage customers to spend more per order, ultimately increasing the average amount spent by each customer.
For example, Heatonist, a company specializing in hot sauces and spicy foods. maintains a constant free shipping banner visible across all screens, encouraging customers to meet the shipping minimum as they browse and shop.
Pro Tips:
Here are some easy and fun ways to boost AOV and grow business revenue. Try out different ideas and discover what works best for your business. Even a small increase in how much customers spend can make a big difference to your overall profits.
Whatever method you go for, remember that it’s crucial to keep things relevant. Offer add-ons, special deals, or free coupons for additional items that make sense for your customers. Highlighting desirable delivery options, like free shipping, can also be a great way to increase the average order value.
Instead of getting stuck in the hustle of acquiring customers, put your energy into making a better deal: Customers who invest more receive additional benefits and value in return.
]]>However, there couldn’t be a better time than now to embark on the exciting journey of an e-commerce business as online shops are becoming increasingly popular. Moreover, advancements in technology can help you achieve new heights with your digital venture and ensure a global reach in a cost-effective manner.
However, the road to starting a new e-commerce enterprise will require careful planning and strategic execution on your part. It will also involve extensive research before you hit the ground running.
In this blog, we will explore the key steps to starting your online shop and discuss various e-commerce business models that you can choose from.
But before we proceed, let’s first understand what exactly an e-commerce business is…
When considering starting your own e-commerce venture, it’s essential to research and find the best LLC service to ensure your legal structure aligns with your business goals.
In an e-commerce business, customers enjoy the convenience of browsing products from anywhere, making purchases, and completing transactions digitally. This mode of business encompasses a wide range of offerings, from physical products that are shipped to downloadable digital products that can be accessed online. Virtually everything can be sought and sold in this form of business.
Furthermore, e-commerce businesses can be categorized into three primary types. The first type involves businesses selling directly to customers. The second type involves businesses selling to other businesses. And the third type involves individuals selling to other individuals.
The e-commerce space is thriving and growing at an incredible pace. It seems like every enterprise has now established a presence in the digital landscape. Between 2021 to 2025, e-commerce sales are expected to grow by 50%.
Here are some key reasons to venture into the electronic enterprise:
An e-commerce business can take various forms. Each form has its own considerations and advantages. You can combine different models and create unique approaches to achieving the set targets. After all, they all together make up for 20% of global retail sales.
There are different e-commerce business models around, including:
Starting an e-commerce business can be the best decision your business might make to realize its true potential. Once you take your business on the internet, it can have access to a global audience and stay available across time zones and geographies. However, it takes the right planning and execution to achieve success with an e-commerce enterprise.
Here are the key steps to starting an e-commerce business:
Before starting an e-commerce business, you first need to have a viable business idea in mind. This business idea or plan should consider your interests and expertise. More importantly, it should also sync well with market demand.
It’s always a good strategy to choose a niche or product category that you have passion for and that you want to excel at. If your business plan aligns with your motivations and interests, your chances of success are always higher.
To identify your business idea, some of the key considerations include –
Market research is always the first step when it comes to starting a business, and e-commerce is no different. It can help you collect vital information about your target market, industry, competitors, and customers.
When you do market research, you can understand the industry trends better and know what your customer’s preferences are. The data you collect and analyze will prove very helpful in making informed decisions for marketing, sales, and other aspects.
Market research for an e-commerce business may involve many things, including –
Once the market research is complete, the next key step is developing a business plan for starting an e-commerce business. This plan is essential for outlining your goals, marketing strategy, and other key details. A well-developed business plan can help a lot with your decision-making process and serve as a guide for your business.
The same business plan could also be shared with potential investors and partners to secure support and patronage. This is how you can communicate your business idea to the world and to those who matter the most.
A good business plan often includes the business concept, mission, vision, core values, USP, target market, and business model. It should also detail your marketing and sales approach and the channels for reaching to the audience.
Choosing the right business model will be key to the potential growth and success of your e-commerce enterprise. The business model you choose should be a reflection of your area of expertise, skills, preference, and more importantly, your passion.
The good thing, there are quite a few business models that you can choose from and realize your goals. The key is to analyze the pros and cons of each model and see which one fits well with your business goals.
Popular e-commerce models to choose from –
Each business model is unique and your priority should be choosing the one that aligns with business goals and targets.
After you have analyzed your business model and have a business plan ready, it’s time to set up your online store. It’s like giving shape to your e-commerce ambition. An online store is where you will list your products so that potential customers can browse them and purchase them.
Setting up an online store has several elements, including –
Setting up a payment gateway is a key step when you plan to start an e-commerce business. It will help you securely accept payments from your customers. A payment gateway will ensure smooth and secure transactions.
You also need to select a payment gateway that not only supports all the payment methods but also offers security measures to safeguard your customer data. It’s important to find secure payment processing providers that align with your business goals
Key things to remember with a payment gateway system –
An e-commerce business must ensure smooth order fulfillment and delivery to its customers. To achieve this goal, it’s important to determine shipping options and set up shipping rules. The key consideration is always to decide whether your business wants to handle shipping on its own or wants to outsource it to a third party. It’s important to select shipping carriers that fit well with your business needs. FedEx and DHL are two of the most popular option for shipping purposes.
Key considerations with shipping and logistics include –
Once everything is set in order, you can go ahead and launch your online store. It’s however important to first test the functionality and performance of your store before launching it. After launching a store, you can then start promoting it across channels.
Starting an e-commerce business is always a big decision as it involves lots of time, effort, and resources. So, as an entrepreneur, you’d wish to achieve success with your endeavor. You can make your e-commerce venture excel and grow when you have the right tools and technology at your disposal.
We, at REVE Chat, are familiar with the challenges that the successful running of an online store requires. To help such businesses, we have top-quality engagement and support tools.
You can use our AI-powered chatbot to automate tasks across marketing, sales, and support of your e-commerce business. Our video chat and co-browsing software can prove very helpful in ensuring visual support to your customers.
The live chat software we offer can be paired with the bot to ensure hybrid support.
It requires lots of hard work and persistence to achieve success with a business and your e-commerce venture is no different. With the help of the right strategy and planning, coupled with the support of the best tools, you can make your enterprise a success.
With REVE Chat, you can find the right tools and technology for supporting the vision of your e-commerce enterprise.
You can sign up and check our engagement and support tools for your e-commerce enterprise.
]]>E-commerce platforms have become the holy grail for entrepreneurs and businesses of all sizes. With their power-packed features, seamless user experience, and limitless potential, these platforms have revolutionized the way we buy and sell goods.
These platforms have revolutionized the way we buy and sell goods, providing a virtual marketplace where businesses and consumers can connect and transact seamlessly. In this blog post, we will explore the exciting world of e-commerce platforms and discover how they are shaping the future of retail.
An e-commerce platform is a software solution or online service that enables businesses to build, operate, and manage their online stores. It provides a comprehensive set of tools and features to facilitate the buying and selling of products or services over the Internet. Essentially, an e-commerce platform serves as a digital marketplace. Where businesses can showcase their offerings, manage inventory, process transactions, and handle various aspects of online retail operations.
These platforms offer a range of functionalities that streamline the entire e-commerce process, from setting up the online store to managing orders, handling payments, and even integrating with shipping and logistics providers. They typically include features like shopping cart systems, payment gateways, inventory management tools, order fulfillment capabilities, and customer relationship management (CRM) functionalities.
It also provides website templates or customizable themes, allowing businesses to create visually appealing and user-friendly online stores without extensive web development knowledge. They often offer options for product categorization, search functionality, and personalized shopping experiences to enhance customer satisfaction and increase conversions.
Furthermore, e-commerce platforms often incorporate analytics and reporting tools that provide insights into sales performance, customer behavior, and marketing effectiveness. This data helps businesses make informed decisions, optimize their strategies, and improve their overall online retail operations.
When it comes to choosing the perfect e-commerce platform, understanding its key features and functionalities is paramount. These crucial elements can make or break your online business. So, before you decide to start or buy online business you should know the core components that define the backbone of any robust e-commerce platform. Let’s explain:
A seamless and user-friendly shopping cart system is vital for converting browsing customers into loyal buyers. Look for a platform that offers a hassle-free and intuitive cart experience, allowing shoppers to easily add, remove, and modify items. Additionally, a streamlined checkout process with secure payment gateways is essential to maximize conversions and reduce cart abandonment rates.
Efficient inventory management lies at the heart of a successful online business. An ideal e-commerce platform should provide robust tools to monitor and control your product inventory. This includes real-time inventory tracking, automated stock alerts, and the ability to manage product variations, such as sizes, colors, and styles.
Smooth order fulfillment and shipping operations are crucial to maintaining customer satisfaction. Look for an e-commerce platform that integrates with reliable shipping carriers and offers features like automated shipping rate calculation, order tracking, and seamless order management. This ensures timely and accurate deliveries while minimizing logistical headaches.
Nurturing customer relationships is key to fostering loyalty and repeat business. A powerful e-commerce platform should offer customer management features, such as the ability to create customer profiles, manage orders and returns, track customer interactions, and implement personalized marketing campaigns. An integrated CRM system can elevate your customer service and retention efforts.
To make data-driven decisions, you need access to comprehensive analytics and reporting tools. An excellent e-commerce platform should provide insightful data on key performance indicators (KPIs) like sales trends, conversion rates, customer behavior, and traffic sources. This information enables you to optimize your strategies, identify opportunities for growth, and refine your marketing efforts.
The best e-commerce platform for you depends on your specific needs, budget, technical expertise, and business requirements. It’s advisable to consider factors like ease of use, scalability, customization options, available features, integrations, and pricing when selecting the right platform for your e-commerce business. Let’s take a look at the 5 best ecommerce tools.
It is a leading cloud-based e-commerce platform known for its ease of use and extensive range of features. It offers a user-friendly interface, a wide selection of professional themes, and a robust app store. Shopify handles hosting, security, and payment processing, making it a popular choice for businesses of all sizes.
It is a WordPress plugin that transforms a WordPress website into a fully functional e-commerce store. It provides a flexible and customizable platform, leveraging the vast WordPress ecosystem. It offers various extensions and themes to enhance the store’s functionality and appearance. It is particularly suitable for businesses already using WordPress or those who prefer a self-hosted solution.
It is a powerful and feature-rich open-source e-commerce platform. It offers extensive customization options and scalability for large and complex online stores. Magento provides a range of advanced features, including multi-store support, internationalization, and a robust catalog management system. It is generally favored by enterprises or businesses with specific requirements that demand high flexibility and control.
It is a fully hosted e-commerce platform that caters to businesses of all sizes. It provides a comprehensive set of features, including a user-friendly interface, built-in marketing tools, responsive themes, and mobile optimization. It also integrates with popular third-party services and offers robust SEO capabilities.
It is primarily known as a website builder, but it also offers an e-commerce platform. It provides a simple and intuitive interface, allowing users to create and manage an online store with ease. Wix offers a wide range of templates, built-in marketing tools, and various apps to enhance the functionality of the e-commerce store. It is suitable for small to medium-sized businesses looking for an all-in-one website and e-commerce solution.
When selecting an e-commerce platform for your online business, it’s crucial to consider several factors to ensure you make the right choice. Here are some key factors to evaluate:
Assess your business requirements and future growth plans. Consider factors such as the size of your product catalog, expected traffic volume, international expansion goals, and integration needs. Choose a platform that can accommodate your current needs and scale your business over time.
Look for an e-commerce platform that offers a user-friendly interface and intuitive tools. Consider your technical expertise and the level of customization you require for your online store. Evaluate the platform’s flexibility in terms of design options, layout modifications, and branding customization.
Consider the variety and quality of pre-designed templates or themes offered by the platform. Assess whether they align with your brand aesthetics and provide the desired user experience. A range of templates can save you time and effort in designing and launching your online store.
Check the payment gateway options supported by the platform and ensure they align with your business’s preferred payment methods. Consider integration possibilities with third-party services such as accounting tools, shipping carriers, marketing automation platforms, and inventory management systems.
With the increasing use of mobile devices for online shopping, it’s crucial to choose an e-commerce platform that provides mobile responsiveness. Your online store should display and function seamlessly across various screen sizes and devices, ensuring a positive user experience for mobile shoppers.
Ensure the platform prioritizes security measures, such as SSL encryption, secure payment processing, and data protection. Additionally, check if the platform complies with industry regulations, like PCI DSS (Payment Card Industry Data Security Standard) for handling credit card information.
Evaluate the platform’s customer support options, including email, live chat, or phone support. Also, check if they provide extensive documentation, knowledge bases, or tutorials to assist you in setting up and managing your online store effectively.
Consider the pricing structure of the e-commerce platform, including monthly fees, transaction fees, and any additional costs for advanced features or integrations. Compare the pricing with the value and capabilities the platform offers to ensure it aligns with your budget and provides a good return on investment.
Implementing an e-commerce platform requires careful planning and execution to ensure a smooth and successful launch of your online store. Here are some best practices to consider during the implementation process:
Define your business goals and objectives for the e-commerce platform implementation. Outline what you want to achieve, such as increasing sales, expanding your customer base, or improving customer experience. Clear goals will guide your decision-making and help measure the success of your implementation.
Develop a comprehensive project plan that outlines the tasks, timelines, and resources required for implementation. Create a checklist of all the necessary components, such as product data, imagery, pricing, and shipping details. Adequate preparation will help streamline the implementation process and reduce potential delays.
Assign a dedicated team or individual responsible for managing the e-commerce platform implementation. Ensure they have the necessary expertise and resources to handle the project effectively. Collaborate with cross-functional teams, including marketing, IT, and customer service, to ensure a smooth integration of the platform.
Tailor the design and branding of your e-commerce platform to align with your business identity. Customize the templates, colors, fonts, and imagery to create a consistent and engaging user experience that reflects your brand personality. Make sure the platform’s layout and navigation are intuitive and user-friendly.
Ensure that your product information is accurate, comprehensive, and well-optimized. Include high-quality product images, detailed descriptions, specifications, and pricing information. Use relevant keywords and SEO best practices to improve search engine visibility and enhance the discoverability of your products.
Thoroughly test all aspects of your e-commerce platform before the official launch. Check for functionality, responsiveness, and compatibility across different devices and browsers. Test the shopping cart, checkout process, payment gateways, and any integrations you have implemented. Validate that all features and functionalities are working as expected.
Implement strong security measures to protect your customers’ data and ensure secure transactions. Utilize SSL encryption, implement secure payment gateways, and follow best practices for handling customer information. Regularly update and patch your platform to guard against potential security vulnerabilities.
E-commerce platforms have transformed the way businesses operate and consumers shop. With their user-friendly interfaces, robust features, and extensive reach, these platforms have opened up a world of opportunities for entrepreneurs and consumers alike.
Whether you’re a small business owner, a large enterprise, or an individual looking to sell your products online, e-commerce platforms provide the tools and infrastructure needed to succeed in the digital marketplace. As technology continues to advance and consumer behavior evolves, e-commerce platforms will undoubtedly play an even more significant role in shaping the future of retail.
So, embrace the power of e-commerce platforms and take your business to new heights in the digital realm!
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